This is a breakdown of the summary on a previous post of the changes in the EMEA Hospitality Space.
I will outline breakdown of the changes for each area of the EMEA region. This will comprise 3 elements for each area:
Conversion: These are building which have previously performed a different function, but the new owners are changing their use, in what is referred to in some articles as Adaptive Re-use. In essence the building is being converted to being used as a hotel.
New Build: This is the easiest category to comprehend. These hotels have been built from scratch.
Rebranding: These hotels or more specifically the property management companies in conjunction with the owner have chosen to repackage/re-position the hotel in the market place. Sometimes, they will go from being a totally independent hotel to having a “recognised” brand on the door. Some of these are what are referred to as Soft Brand, which allows the hotel to retain some of their “personality” and not become a cookie cutter property. In other instances, a new owner/management company may feel that a property may benefit more from losing their Corporate Branding an reverting to an independent existence.
Africa
Change Type
2022
2023
2024
2025
2026
Total
Conversions
1
1
New Build
32
12
2
3
0
49
Rebranding
2
2
1
1
0
6
Total Africa
35
14
3
3
0
56
African Update for October 2022
EU
Change Type
2022
2023
2024
2025
2026
Total
Conversion
63
10
7
1
1
82
New Build
163
28
25
6
1
223
Rebranding
109
6
3
2
0
120
Total EU
335
44
35
9
2
425
EU Update for October 2022
Europe
Change Type
2022
2023
2024
2025
2026
Total
Conversion
28
3
3
0
0
34
New Build
67
17
8
6
0
98
Rebranding
45
4
1
0
0
50
Total Europe
140
24
12
6
0
182
Europe Update for October 2022
Middle East
Change Type
2022
2023
2024
2025
2026
Total
Conversion
1
0
0
0
0
1
New Build
91
9
4
4
2
110
Rebranding
4
2
0
0
0
6
Total EU
96
11
4
4
2
117
Middle East Update for October 2022
The vast majority of the changes in the region are in the form of new build hotel. There seems to be little movement at the moment for the rebranding of properties. That may be a side effect of the events in Ukraine and the ongoing cost of living crisis, as Investors may be reluctant to expend considerable capital in upgrading properties in this market place,
Updated News for the Hotel Industry for for the period leading up to the end of September 2022.
The analysis will be broken down into regions which have 3 approximate groupings. These are EMEA (Europe, Middle East and Africa), APAC (Asia and Pacific region) and finally the Americas encompassing all of the Americas and the Caribbean islands. These definitions are my own and there will no doubt be discussion regarding the precise groupings. but for the moment they work for me.
EMEA
Area
2022
2023
2024
2025
2026
Total
Africa
35
14
3
4
0
56
EU
335
44
35
9
2
425
Europe
140
24
12
6
0
182
Middle East
96
11
4
4
2
117
Total EMEA
606
93
54
23
4
780
Hotel Updates for EMEA for Opened or Planned Hotels
The above data represents the information I have been able to collate for the region. The numbers represent the number of hotels which currently open and planned to open to the coming 4 years. Some of the data for 2022, includes a number of hotels which are scheduled to open in the final quarter of 2022.
APAC
Area
2022
2023
2024
2025
2026
Total
Asia
256
48
30
41
24
399
Pacific
87
16
12
8
3
126
Total APAC
343
64
42
49
27
525
Hotel Updates for APAC for Opened and Planned Hotels
Americas
Area
2022
2023
2024
2025
2026
Total
Caribbean
14
5
2
4
0
25
Central America
53
5
7
1
0
66
North America
385
75
34
16
5
515
South America
29
3
4
1
1
38
Total Americas
481
88
47
22
5
644
Hotel Update for the Americas for Opened and Planned Hotels
This data represents the information I have been able to collate from a number of sources and collated by myself. It is not complete as a lot of data is not published in a source or format I can identify and use. This is particularly so for the Asia Region.
This is the high level analysis. Following posts will deal with the individual regions and provide a breakdown of my analysis.
Please feel free to share thoughts and comments on the post.
I have been doing some further research on the hotel industry and the volume of updates that I have been able to track this year is significant, but I do seem to have a need for better sources of information regarding hotels in some areas.
Analysis
I have done a series of analyses on the data I have been able to collate and would like to share it obtain some feedback.
Regional
The first analysis is a regional breakdown of the data.
Here I am using the hotel related information by regions that I have defined and I trust that most people will understand the geographic splits. These comprise of the following:
EMEA (Europe, Middle East and Africa)
Asia Pacific
Americas
Americas
The Americas I have split into 4 sub categories: North America Central America South America Caribbean.
Region
2022
2023
2024
2025
2026
Total
Caribbean
14
5
2
4
0
25
Central
53
5
7
1
0
66
North
385
75
34
16
5
515
South
29
3
4
1
1
38
Total
481
88
47
22
6
644
These numbers represent the information I have been able to collate on hotels which are either being developed, just opened or have been rebranded. Unsurprisingly the majority of the effort has been centered upon North America.
Asia Pacific
Region
2022
2023
2024
2025
2026
Total
Asia
256
48
30
41
24
399
Pacific
87
16
12
8
3
126
Total
343
64
42
49
27
525
Here is an area where discussion would be welcome but also insights as to how people view the region. I realise that splitting the globe into 3 is “Easy”, but it is hopefully a geographic representation which hopefully is understandable.
Europe, Middle East and Africa
While some people may suggest that the Regional Label is European centric, it was not my intention for it to be viewed that way. It is just that the information I have gleaned from my research suggests that there is a lot of activity primarily in Europe, that is probably more to do with my familiarity with my numerous data sources.
Region
2022
2023
2024
2025
2026
Total
Africa
35
14
3
4
0
56
EU
335
44
35
9
2
425
Europe
140
24
12
6
0
182
Middle East
96
11
4
4
2
117
Total
606
93
54
23
4
780
While I know that a lot of people will see my splitting Europe into 2 as splitting “hares” or in this case Europe into 2, I think that it does go to show how they operate.
The numbers for Europe, include a small number of properties in Russia, that are no further updates since the invasion of Ukraine on February 24th.
The numbers only reflect the data I have been able to collate from a number of sources and sadly not complete.
I would like to understand what my readers view of this post is and how they would like to see it evolve.
I will be doing a further series of posts that will provide a series of drill downs on these numbers.
I have done some data capture during the course of 2021. While I would love to say that this analysis is comprehensive it only covers the data I have been able to collate during the course of the year.
The analysis is broken down into 3 categories:
Conversion
These are hotels that have opened following adaptive reuse during the course of the year. These I have labelled as Conversion, as they have converted their purpose.
New Build
These are, far as I can ascertain totally new build properties.
Rebranding
These are hotels that were previously operating under a brand or name and have changed during the course of the year.
Hotel Data
Update 2021
State
Conversion
New Build
Rebranding
Grand Total
AL
14
3
17
AR
3
2
5
AZ
15
4
19
CA
6
88
33
127
CO
13
7
20
DC
1
2
8
11
DE
1
1
2
FL
1
74
21
96
GA
3
42
9
54
HI
1
3
4
IA
4
2
6
ID
2
1
3
IL
3
12
5
20
IN
1
15
6
22
KS
3
3
KY
1
5
1
7
LA
4
3
5
12
MA
7
7
14
MD
4
8
12
ME
1
3
1
5
MI
12
5
17
MN
7
3
10
MO
1
3
3
7
MS
2
2
4
MT
3
3
NC
23
4
27
ND
1
1
2
NE
2
2
NH
1
1
NJ
4
4
8
NM
1
1
2
NV
5
1
6
NY
9
27
17
53
OH
1
8
1
10
OK
3
3
6
OR
1
10
5
16
PA
3
14
5
22
RI
1
1
2
SC
21
5
26
SD
1
1
TN
5
20
2
27
TX
3
57
21
81
UT
6
2
8
VA
1
6
6
13
VT
1
1
2
WA
2
8
1
11
WI
7
4
11
WV
1
3
4
WY
4
4
Grand Total
49
567
229
845
Feedback:
If anyone has any feedback with regards to this information or would like to see the analysis done differently then please email me at hotelsearch.eu@gmail.com. I am always looking for new sources of data and would love to know what you think.
Over the past few years I have undertaken an analysis of changes in the hotel industry. I have tried to track the changes in the availability of hotels and hotel rooms across all regions of the world.
Hotel openings identified below from the data I have been able to collate from a huge variety of sources. While I would not claim to have a complete story, particularly in the Asia region I do think that it does provide an interesting analysis of changes in the hotel portfolio.
Region
2014
2015
2016
2017
2018
2019
2020
Total
Asia
90
187
181
234
212
220
182
1306
Pacific
46
77
75
88
74
91
71
521
North America
814
989
1023
1239
921
955
738
6679
Caribbean
13
31
21
41
14
21
8
149
Central America
32
58
65
58
42
33
21
309
South America
55
59
43
38
23
28
15
261
Europe
268
465
369
316
415
391
241
2465
Africa
24
58
48
64
38
43
18
293
Middle East
60
104
132
127
105
94
51
673
Total
1401
2028
1957
2205
1844
1876
1345
12656
Table of Hotel Openings
I have categorised the hotel openings above into 3 buckets. Hope that the logic is clear and understable.
Conversion (Conv)
The term conversion is used in a variety of ways in the articles relating to the hospitality industry. I have chosen to simplify the definition. I have chosen to define conversion as the repurposing of an existing building into a hotel. This is sometimes referred to as adaptive reuse.
New Builds (NB)
This should be the easiest to understand. These are totally new constructions from the ground up. These compromise the largest grouping of Openings in the analysis.
Rebrandings (ReB)
Here the definition is simple. These are hotels which have changed the presentation of the hotel. Some of these hotels are properties which are changing brands, while some are joining a brand to increase their reach and others have chosen to go don the road of independent branding.
This is a breakdown of the summary on a previous post of the changes in the Americas Hospitality Space.
I will outline breakdown of the changes for each area of the Americas region. This will comprise 3 elements for each area:
Conversion: These are building which have previously performed a different function, but the new owners are changing their use, in what is referred to in some articles as Adaptive Re-use. In essence the building is being converted to being used as a hotel.
New Build: This is the easiest category to comprehend. These hotels have been built from scratch.
Rebranding: These hotels or more specifically the property management companies in conjunction with the owner have chosen to repackage/re-position the hotel in the market place. Sometimes, they will go from being a totally independent hotel to having a “recognised” brand on the door. Some of these are what are referred to as Soft Brand, which allows the hotel to retain some of their “personality” and not become a cookie cutter property. In other instances, a new owner/management company may feel that a property may benefit more from losing their Corporate Branding an reverting to an independent existence.
Caribbean
Change Type
2022
2023
2024
2025
2026
Total
Conversion
0
0
0
1
0
1
New Build
8
4
2
3
0
17
Rebranding
6
1
0
0
0
7
Total Caribbean
14
5
2
4
0
25
Caribbean Update for October 2022
Central America
Change Type
2022
2023
2024
2025
2026
Total
Conversion
5
0
0
0
0
5
New Build
39
4
7
1
0
51
Rebranding
9
1
0
0
0
10
Total Central America
53
5
7
1
0
66
Central America Update for October 2022
North America
Change Type
2022
2023
2024
2025
2026
Total
Conversion
24
5
1
1
0
31
New Build
174
60
31
14
5
284
Rebranding
187
10
2
1
0
200
Total North America
385
75
34
16
5
515
North America Update for October 2022
South America
Change Type
2022
2023
2024
2025
2026
Total
Conversion
0
0
0
0
0
0
New Build
13
3
4
1
1
22
Rebranding
16
0
0
0
0
16
Total North America
29
3
4
1
1
38
South America Update for October 2022
The data for South America seems a little on the light side, but given the turmoil in the region and the other economic challenges, I may be worrying about too much.
If anyone has any insight as to the region and a reliable set of data sources, I would be grateful.
This analysis will follow the same breakdown as that for the EMEA region of 3 categories:
Conversion
New Build
Rebrandings
Asia
Change Type
2022
2023
2024
2025
2026
Total
Conversion
1
1
0
1
0
3
New Build
212
42
30
39
24
347
Rebranding
43
5
0
1
0
49
Total
256
48
30
40
24
399
Asia Update for October 2022
Pacific
Change Type
2022
2023
2024
2025
2026
Total
Conversion
3
0
0
0
0
3
New Build
54
16
12
8
3
93
Rebranding
30
0
0
0
0
30
Total
87
16
12
8
3
126
Asia Update for October 2022
The overwhelming data relates to the Asia part of the region. This data is incomplete due to access to reliable sources which I can read. There are a lot of hotel developments taking place in China, but they are or seem to be focussed on their own domestic market.
It has been a while wince my last post. The reason being that my data capture tools suffered a catastrophic failure and I have had to build a “Mark 2” version.
The Travel and especially the hotel industry has been struggling with the effects of the Covid-19 Pandemic and the associated restrictions for the past 2 years.
Since the beginning of 2022, we have seen an upturn for the hotel industry globally, though there have been a number of hickups along the road.
A lot of hoteliers have struggled with the effects of the various restrictions and sadly we are seeing a number fall.
A example of a hotel struggling is the Palmer House, A Hilton Hotel, this hotel has been foreclosed in the US and will now be put up for sale.
Following on from my previous posts on brands launched in 2018, I thought I would add a listing of the hotel brands I was able to identify as being launched in 2019.
As you will see the below, the development of brands has not not abated.
It appears that there are 3 hotels currently in the development pipeline which will come online in due course, but as yet there does no appear to be any active hotel under the Signia by Hilton.
Accor Group
Accor though its various acquisitions and joint ventures decided to launch 2 brands in 2019.
Tribe This is what Accor describe as a midscale brand. It is being developed under the auspices of the Mantra Group which Accor acquired. It currently has 1 hotel launched under the brand. Tribe Perth
Accor/SBE Joint venture
Accor acquired a 50% stake in SBE hotels and the first concrete development which has been launched was The House of Originals So far only 4 hotels have been launched under this new brand.
Shore Club South Beach, South Beach, Florida, USA.
St Martin’s Lane, London, United Kingdom
Sanderson, London, United Kingdom
10 Karakoy, Istanbul, Turkey
Hyatt
Hyatt has developed its own portfolio of brands by a combination of acquistion, brand development and by means of joint ventures.
The new brand is called Caption by Hyatt. It is described as Where Lifestyle meets Select Service. As of September 2020, no details of any hotels under this brand have not been announced publicly, so far as I can ascertain.
UrCove by Hyatt
The Hyatt Chinese joint venture have launched a new brand, I believe is focussed on the Chinese market, called UrCove by Hyatt. The first property under this brand is due to launch in October 2020.
IHCL added to its existing portfolio of brands with the launch of Seleqtions. It is described as a named collection of hotels by IHCL.
The brand has 14 hotels. All the hotels under the brand are currently located in India.
Intercontinental Hotel Group (IHG)
IHG decided that it did not want to be left out of the brand launching party and joined in with the new brand of Atwell Suites by IHG.
The new brand is an all-suite product. It has not opened any as of 30 Jun 2020, IHG has some 17 hotels under development at the moment.
IHG describe the brand as an upper-midscale, all-suites hotel brand by IHG
SH Hotels & Resorts
SH Hotels & Resorts decided to add to its portfolio of brands by launching Treehouse Hotels. The first property Treehouse Hotel London, UK, opened in October 2019 in the West End of London. The hotel has 95 and is a rebranding of a previous hotel.
The development of new brands continues apace and 2020 has shown there has been no slacking of their creation. This will be the subject of my next post
Over the last few years, we have had a number of acquisitions of brands by larger hotel groups. This has resulted in hotel groups with a large number of brands in their portfolio.
Accor Hotels
Accor Hotels have made a number of acquisitions over the last few years.
FRHI Hotels and Resorts was acquired by the Accor Hotel Group and they have expanded their portfolio in the Luxury and Premium segments.
In more recent times, Accor has acquired the Movenpick Hotels and also a significant shareholding in SBE.
Choice Hotels
Choice Hotels have completed the acquisition of WoodSpring Suites. It expands it portfolio of extended stay brands.
Marriott
Marriott completed the acquisition of the Starwood Hotels & Resorts portfolio and have expanded its brand portfolio to 32. The portfolio now includes Design Hotels and also Delta Hotels.
Frasers Hospitality
The Singaporean Hotel Group Frasers Hospitality have acquired the Malmaison group. This comprises of both Malmaison Hotels and Hotel du Vin.
Some final thoughts. The Hotel Groups are expanding their portfolio of brands. It does raise the question as to the ability of the hotel groups to represent such a large portfolio of hotels. There have been a number of discussions around this and I think it is a topic which merits further exploration.