Following on from my previous posts on brands launched in 2018, I thought I would add a listing of the hotel brands I was able to identify as being launched in 2019.
As you will see the below, the development of brands has not not abated.
Motto by Hilton
Hilton decided to add a new brand to their portfolio.
The brand has so far only launched one hotel under the brand
Motto by Hilton Washington DC City Center
Signia by Hilton
It appears that there are 3 hotels currently in the development pipeline which will come online in due course, but as yet there does no appear to be any active hotel under the Signia by Hilton.
Accor Group
Accor though its various acquisitions and joint ventures decided to launch 2 brands in 2019.
Greet
There are currently 2 hotels launched under this brand and both are located in France.
greet Hotel Beaune
greet Hotel Marseille Centre Saint Charles
| Tribe This is what Accor describe as a midscale brand. It is being developed under the auspices of the Mantra Group which Accor acquired. It currently has 1 hotel launched under the brand. Tribe Perth |
Accor/SBE Joint venture
Accor acquired a 50% stake in SBE hotels and the first concrete development which has been launched was
The House of Originals
So far only 4 hotels have been launched under this new brand.
- Shore Club South Beach, South Beach, Florida, USA.
- St Martin’s Lane, London, United Kingdom
- Sanderson, London, United Kingdom
- 10 Karakoy, Istanbul, Turkey
Hyatt
Hyatt has developed its own portfolio of brands by a combination of acquistion, brand development and by means of joint ventures.
The new brand is called Caption by Hyatt. It is described as
Where Lifestyle meets Select Service.
As of September 2020, no details of any hotels under this brand have not been announced publicly, so far as I can ascertain.
UrCove by Hyatt
| The Hyatt Chinese joint venture have launched a new brand, I believe is focussed on the Chinese market, called UrCove by Hyatt. The first property under this brand is due to launch in October 2020. UrCove Shanghai Jing’an |
Indian Hotel Company Limited (IHCL)
IHCL added to its existing portfolio of brands with the launch of Seleqtions. It is described as a named collection of hotels by IHCL.
The brand has 14 hotels. All the hotels under the brand are currently located in India.
Intercontinental Hotel Group (IHG)
IHG decided that it did not want to be left out of the brand launching party and joined in with the new brand of Atwell Suites by IHG.
The new brand is an all-suite product. It has not opened any as of 30 Jun 2020, IHG has some 17 hotels under development at the moment.
IHG describe the brand as
an upper-midscale, all-suites hotel brand by IHG
SH Hotels & Resorts
SH Hotels & Resorts decided to add to its portfolio of brands by launching Treehouse Hotels.
The first property Treehouse Hotel London, UK, opened in October 2019 in the West End of London. The hotel has 95 and is a rebranding of a previous hotel.
The development of new brands continues apace and 2020 has shown there has been no slacking of their creation. This will be the subject of my next post