This is a breakdown of the summary on a previous post of the changes in the EMEA Hospitality Space.
I will outline breakdown of the changes for each area of the EMEA region. This will comprise 3 elements for each area:
Conversion: These are building which have previously performed a different function, but the new owners are changing their use, in what is referred to in some articles as Adaptive Re-use. In essence the building is being converted to being used as a hotel.
New Build: This is the easiest category to comprehend. These hotels have been built from scratch.
Rebranding: These hotels or more specifically the property management companies in conjunction with the owner have chosen to repackage/re-position the hotel in the market place. Sometimes, they will go from being a totally independent hotel to having a “recognised” brand on the door. Some of these are what are referred to as Soft Brand, which allows the hotel to retain some of their “personality” and not become a cookie cutter property. In other instances, a new owner/management company may feel that a property may benefit more from losing their Corporate Branding an reverting to an independent existence.
Africa
Change Type
2022
2023
2024
2025
2026
Total
Conversions
1
1
New Build
32
12
2
3
0
49
Rebranding
2
2
1
1
0
6
Total Africa
35
14
3
3
0
56
African Update for October 2022
EU
Change Type
2022
2023
2024
2025
2026
Total
Conversion
63
10
7
1
1
82
New Build
163
28
25
6
1
223
Rebranding
109
6
3
2
0
120
Total EU
335
44
35
9
2
425
EU Update for October 2022
Europe
Change Type
2022
2023
2024
2025
2026
Total
Conversion
28
3
3
0
0
34
New Build
67
17
8
6
0
98
Rebranding
45
4
1
0
0
50
Total Europe
140
24
12
6
0
182
Europe Update for October 2022
Middle East
Change Type
2022
2023
2024
2025
2026
Total
Conversion
1
0
0
0
0
1
New Build
91
9
4
4
2
110
Rebranding
4
2
0
0
0
6
Total EU
96
11
4
4
2
117
Middle East Update for October 2022
The vast majority of the changes in the region are in the form of new build hotel. There seems to be little movement at the moment for the rebranding of properties. That may be a side effect of the events in Ukraine and the ongoing cost of living crisis, as Investors may be reluctant to expend considerable capital in upgrading properties in this market place,
Updated News for the Hotel Industry for for the period leading up to the end of September 2022.
The analysis will be broken down into regions which have 3 approximate groupings. These are EMEA (Europe, Middle East and Africa), APAC (Asia and Pacific region) and finally the Americas encompassing all of the Americas and the Caribbean islands. These definitions are my own and there will no doubt be discussion regarding the precise groupings. but for the moment they work for me.
EMEA
Area
2022
2023
2024
2025
2026
Total
Africa
35
14
3
4
0
56
EU
335
44
35
9
2
425
Europe
140
24
12
6
0
182
Middle East
96
11
4
4
2
117
Total EMEA
606
93
54
23
4
780
Hotel Updates for EMEA for Opened or Planned Hotels
The above data represents the information I have been able to collate for the region. The numbers represent the number of hotels which currently open and planned to open to the coming 4 years. Some of the data for 2022, includes a number of hotels which are scheduled to open in the final quarter of 2022.
APAC
Area
2022
2023
2024
2025
2026
Total
Asia
256
48
30
41
24
399
Pacific
87
16
12
8
3
126
Total APAC
343
64
42
49
27
525
Hotel Updates for APAC for Opened and Planned Hotels
Americas
Area
2022
2023
2024
2025
2026
Total
Caribbean
14
5
2
4
0
25
Central America
53
5
7
1
0
66
North America
385
75
34
16
5
515
South America
29
3
4
1
1
38
Total Americas
481
88
47
22
5
644
Hotel Update for the Americas for Opened and Planned Hotels
This data represents the information I have been able to collate from a number of sources and collated by myself. It is not complete as a lot of data is not published in a source or format I can identify and use. This is particularly so for the Asia Region.
This is the high level analysis. Following posts will deal with the individual regions and provide a breakdown of my analysis.
Please feel free to share thoughts and comments on the post.
I have been doing some further research on the hotel industry and the volume of updates that I have been able to track this year is significant, but I do seem to have a need for better sources of information regarding hotels in some areas.
Analysis
I have done a series of analyses on the data I have been able to collate and would like to share it obtain some feedback.
Regional
The first analysis is a regional breakdown of the data.
Here I am using the hotel related information by regions that I have defined and I trust that most people will understand the geographic splits. These comprise of the following:
EMEA (Europe, Middle East and Africa)
Asia Pacific
Americas
Americas
The Americas I have split into 4 sub categories: North America Central America South America Caribbean.
Region
2022
2023
2024
2025
2026
Total
Caribbean
14
5
2
4
0
25
Central
53
5
7
1
0
66
North
385
75
34
16
5
515
South
29
3
4
1
1
38
Total
481
88
47
22
6
644
These numbers represent the information I have been able to collate on hotels which are either being developed, just opened or have been rebranded. Unsurprisingly the majority of the effort has been centered upon North America.
Asia Pacific
Region
2022
2023
2024
2025
2026
Total
Asia
256
48
30
41
24
399
Pacific
87
16
12
8
3
126
Total
343
64
42
49
27
525
Here is an area where discussion would be welcome but also insights as to how people view the region. I realise that splitting the globe into 3 is “Easy”, but it is hopefully a geographic representation which hopefully is understandable.
Europe, Middle East and Africa
While some people may suggest that the Regional Label is European centric, it was not my intention for it to be viewed that way. It is just that the information I have gleaned from my research suggests that there is a lot of activity primarily in Europe, that is probably more to do with my familiarity with my numerous data sources.
Region
2022
2023
2024
2025
2026
Total
Africa
35
14
3
4
0
56
EU
335
44
35
9
2
425
Europe
140
24
12
6
0
182
Middle East
96
11
4
4
2
117
Total
606
93
54
23
4
780
While I know that a lot of people will see my splitting Europe into 2 as splitting “hares” or in this case Europe into 2, I think that it does go to show how they operate.
The numbers for Europe, include a small number of properties in Russia, that are no further updates since the invasion of Ukraine on February 24th.
The numbers only reflect the data I have been able to collate from a number of sources and sadly not complete.
I would like to understand what my readers view of this post is and how they would like to see it evolve.
I will be doing a further series of posts that will provide a series of drill downs on these numbers.