This is an old post which relates to announcements relating to the development of hotel brands prior to 2018.
New Hotel Brands
There were a number of hotel brands which were either launched or taken over by another hotel group.
Launched in September 2016 and designed to meet the expectations of Millennials and anyone who embraces their attitude to sharing, spontaneity and experience, JO&JOE is the latest Lifestyle addition to AccorHotels’ Economy brand portfolio.
This new hospitality concept blends the best of the hotel, hostel and private-rental formats. JO&JOE offers a completely revisited and disruptive experience in terms of design, food & beverage, service and customer experience.
Amba Hotels aims to be a global operator of contemporary 4 star hotels owned by glh, the London-based global hotel subsidiary of the Singapore-listed GuocoLeisure Group.
Principal Hotels
Principal is a collection of city-centre hotels based in landmark buildings in exceptional locations across the United Kingdom. The distinctive heritage and resulting relationship between the properties and their surroundings are the cornerstones of the Principal brand.
Each of the hotels has a story to tell—of its history, its design and architecture, its quirks and characters, and its role in shaping the city and forging relationships with local partners, whether corporate or creative.
- Radisson Red (Carlson Rezidor) – now Radisson Hotel Group
Radisson RED® is an upscale, select-service hotel brand that presents a playful twist on the conventional. Radisson RED hotels inject new life into hospitality through informal services where anything goes, a social scene that’s waiting to be shared and bold design that kick-starts the fun. Radisson RED hotels are in vibrant, urban locations where travellers have the unique opportunity to tailor their stay to their style.
- Quorvus Collection (Carlson Rezidor)
This has been rebranded to Radisson Collection – part of Radisson Hotel Group.
The Radisson Collection™ is a premium lifestyle collection of exceptional hotels located in unique locations. The character of each Radisson Collection hotel feels authentic to its location and offer the ultimate template for contemporary living – united by modern design and exceptional experiences across dining, fitness, wellness and sustainability. Designed for guests and locals alike, each Radisson Collection hotel is defined by guests who visit them. All hotels are situated in prestigious locations, close to prime leisure attractions.
Cordis Hotels & Resorts – by Langham
Cordis Hotels & Resorts is the new upscale global hotel brand of the Langham Hospitality Group. A new generation of curated hotels devoted to the guests’ needs and well-being, Cordis focuses on the core pillars of intuitive service, connectivity, sophistication and a sense of community. Cordis derives its name from the Latin term meaning “heart”.
Canopy by Hilton
Hilton’s lifestyle brand, Canopy by Hilton, is a place in the neighbourhood to relax and recharge, offering simple guest- directed service, comfortable spaces and thoughtfully local choices. Each hotel is designed as a natural extension of its neighbourhood and delivers a fresh approach to hospitality and the guest experience. There are nearly 10 Canopy properties open around the globe and more than 40 under development across 13 countries and territories.
Curio – A Collection by Hilton™ (curio.com) is a global set of remarkable upscale and luxury hotels hand-picked for their unique character and personality; each one a part of the city they call home. Curio guests are passionate, independent-minded travellers seeking local and authentic experiences who value the added peace-of-mind that comes with the Hilton name and award-winning Hilton HHonors program. Curio joins a portfolio of world-class brands from Hilton Worldwide, a leading global hospitality company.
Curio – A Collection by Hilton™ (curio.com) is a global set of remarkable upscale and luxury hotels hand-picked for their unique character and personality; each one a part of the city they call home. Curio guests are passionate, independent-minded travellers seeking local and authentic experiences who value the added peace-of-mind that comes with the Hilton name and award-winning Hilton HHonors program. Curio joins a portfolio of world-class brands from Hilton Worldwide, a leading global hospitality company.
Graduate Hotels is a hand-crafted collection of hotels that reside in dynamic university-anchored towns across the country. Each hotel pays homage to the heritage of its unique town through cultural nods to the local community. Launched in 2014, there are currently 15 open and operating hotels across the U.S. and an additional 16 hotels under development slated to open by the end of 2020.
Graduate Hotels is owned by Adventurous Journeys (AJ) Capital Partners, a Chicago-based vertically- integrated real estate developer, owner and operator, founded by Ben Weprin in 2008.
Hyatt Centric is a brand of full-service lifestyle hotels located in prime destinations. Created to connect guests to the heart of the action, Hyatt Centric hotels are thoughtfully designed to enable exploration and discovery so they never miss a moment of adventure.
Each hotel offers social spaces to connect with others in the lobby, meanwhile the bar and restaurant are local hot spots where great conversations, locally inspired food and signature cocktails can be enjoyed. Streamlined modern rooms focus on delivering everything guests want and nothing they don’t. A passionately engaged team is there to provide local expertise on the best food, nightlife and activities the destination has to offer.
Hyatt Place hotels combine style, innovation and 24/7 conveniences to create an easy to navigate experience for today’s multi-tasking traveller. Guests can enjoy thoughtfully designed guestrooms featuring distinct zones for sleep, work and play, and free-flowing social spaces that offer seamless transitions from work to relaxation.
The Unbound Collection by Hyatt brand is a portfolio of independent, premium hotel properties, ranging from historic urban gems to contemporary trend-setters and boutique properties to resorts.
Whether it is a fascinating past, an exclusive location, famous architecture and design, or an award-winning dining experience, each of the brand’s 19 hotels has its own distinct narrative and creates novel, story-worthy experiences for guests.
In markets from Barcelona to Budapest, guests can be inspired by hidden gems around the world.
Strengthening its position as the true champion for hoteliers in every segment, Wyndham Hotel Group – hospitality giant with an unparalleled portfolio of more than 8,000 hotels globally – launched a new independent concept for upper-midscale-and-above hoteliers: The Trademark Hotel Collection.
Trademark is designed for independent entrepreneurs who have built an iconic hotel and are looking to boost its distinctive legacy with unmatched support. The brand invites hoteliers who operate landmark, 3 – 4 star hotels to maintain their individual spirit while taking advantage of Wyndham’s scale, distribution, services and loyalty program.
The newest mainstream brand from IHG, avid hotels was designed for travelers who want a hotel stay that finally meets their expectations for the type of hospitality they value most – the basics done exceptionally well – at a fair price.
To ensure avid hotels meets the needs of today’s everyday traveller, a set of fundamental values define all touch points of the brand: taking a new approach to designing everyday travel; appreciating the value of guests’ every hard-earned dollar and being direct, honest and clear.
All avid hotels will be new-build construction and feature modern, comfortable design, guest rooms designed for sound-sleep, a focused, high-quality breakfast consisting of name-brand options and will deliver the latest technology for the seamless guest experience.
prizeotel is a modern economy hotel brand with a cool and high design hotel concept, affordable to all.
Every bold and distinctive detail is designed by top New York designer, Karim Rashid, from the rooms’ and corridors‘ layout to the lobby lounge, ensuring every prizeotel is a signature brand hotel. prizeotel’s locations feature colourful and modern spaces that offer a comfortable and clean atmosphere that’s the perfect counterpoint to traveller’s hectic schedules. prizeotel relies on the most modern technologies, ranging from optimal sleeping comfort to hotel reservations at any time from any location.
Enticing guests with a unique hotel experience marked by a home-away-from-home comfort and value, BW Signature Collection® is the perfect travel accommodation.
Our collection of surprisingly affordable hotels offers today’s travelers relaxed settings, modern amenities such as complimentary Wi-Fi, and a warm welcoming stay – locally and around the world. Every destination is unique. While a cookie-cutter hotel experience may be okay for some, the most discerning travelers are looking for a more authentic experience.
BW Signature Collection properties are carefully chosen and thoughtfully designed to offer an atmosphere that reflects the personality of each destination.
lyf is a co-living brand designed and managed by millennials for millennials and the millennial-minded. It signifies a new way of living and collaborating as a community, connecting guests with fellow travellers and change-makers. Since launching the brand in end 2016, Ascott has secured four properties in China, Singapore and the Philippines that will come under the ‘lyf’ brand and open from late 2018 to 2021.
The Crest Collection is more than luxury – A unique handpicked selection of elegantly-designed serviced residences that celebrates modernity and comfort.
21c Museum Hotels, the award-winning Louisville, Kentucky-based boutique hotel and restaurant group, was founded by contemporary art collectors and preservationists Laura Lee Brown and Steve Wilson. The couple opened the first 21c Museum Hotel in 2006 along downtown Louisville’s West Main Street, rehabilitating a series of 19th century warehouses.
Much more than just a place to spend the night, 21c is an inventive union of genuine hospitality, careful design and culinary creativity — all anchored by a multi-venue contemporary art museum with thought-provoking exhibitions, interactive site-specific art installations and a full roster of cultural programming
Jaz in the City is a Deutsche Hospitality brand. Jaz offers a cool and modern room design complete with perfect service. The latest trends in the local food and drink scene are also showcased. This is a young hotel brand which reflects the lifestyle of a city and draws upon its music and cultural scene
KHOS™ is an innovative, newly created upscale business hotel brand designed to cater to a new generation of business traveler for whom travel is inseparable from lifestyle and who demand high functionality delivered with style. As a destination for business travellers to meet, collaborate and develop new bonds, traditional hotel facilities and services – restaurants, business centres, executive lounges, meeting venues and spa and wellness spaces – have been re-imagined in order to blend work with pleasure while on the road. KHOS will establish a global footprint with openings in capital cities, up-and-coming business centres and resort destinations, with the first KHOS hotel to be announced and opened in 2018.