This is a breakdown of the summary on a previous post of the changes in the EMEA Hospitality Space.
I will outline breakdown of the changes for each area of the EMEA region. This will comprise 3 elements for each area:
Conversion: These are building which have previously performed a different function, but the new owners are changing their use, in what is referred to in some articles as Adaptive Re-use. In essence the building is being converted to being used as a hotel.
New Build: This is the easiest category to comprehend. These hotels have been built from scratch.
Rebranding: These hotels or more specifically the property management companies in conjunction with the owner have chosen to repackage/re-position the hotel in the market place. Sometimes, they will go from being a totally independent hotel to having a “recognised” brand on the door. Some of these are what are referred to as Soft Brand, which allows the hotel to retain some of their “personality” and not become a cookie cutter property. In other instances, a new owner/management company may feel that a property may benefit more from losing their Corporate Branding an reverting to an independent existence.
Africa
Change Type
2022
2023
2024
2025
2026
Total
Conversions
1
1
New Build
32
12
2
3
0
49
Rebranding
2
2
1
1
0
6
Total Africa
35
14
3
3
0
56
African Update for October 2022
EU
Change Type
2022
2023
2024
2025
2026
Total
Conversion
63
10
7
1
1
82
New Build
163
28
25
6
1
223
Rebranding
109
6
3
2
0
120
Total EU
335
44
35
9
2
425
EU Update for October 2022
Europe
Change Type
2022
2023
2024
2025
2026
Total
Conversion
28
3
3
0
0
34
New Build
67
17
8
6
0
98
Rebranding
45
4
1
0
0
50
Total Europe
140
24
12
6
0
182
Europe Update for October 2022
Middle East
Change Type
2022
2023
2024
2025
2026
Total
Conversion
1
0
0
0
0
1
New Build
91
9
4
4
2
110
Rebranding
4
2
0
0
0
6
Total EU
96
11
4
4
2
117
Middle East Update for October 2022
The vast majority of the changes in the region are in the form of new build hotel. There seems to be little movement at the moment for the rebranding of properties. That may be a side effect of the events in Ukraine and the ongoing cost of living crisis, as Investors may be reluctant to expend considerable capital in upgrading properties in this market place,