Today I have come across news relating to the addition to the overall brand marketplace for the hospitality industry.
Yotel new brand – YotelPad
Yotel, which already has 2 brands has decided to launch a new brand for its portfolio. The new brand YOTELPAD is a move by the group into the extended stay segment. Its first property will be in Park City, Utah in the USA. There also plans for 2 additional properties in Lake Geneva area, I am assuming the US, but could be wrong. It also appears that the brand will be incorporated into existing buildings being developed in Dubai and also Miami.
https://www.thecaterer.com/articles/518252/yotel-to-launch-extended-stay-brand-yotelpad
Hoshino new brand – OMO
The hotel group Hoshino have announced that they are adding a new brand to their portfolio of brands.